Crawford, Brinkley Signed As New EAS Spokespeople

Crawford, Brinkley Signed As New EAS Spokespeople

GOLDEN, Colo.--On Jan. 2, EAS signed a deal with two ofAmerica's best-known models, Cindy Crawford and Christie Brinkley. Crawford,with two best-selling fitness videos behind her, and Brinkley, who has appearedon infomercials to promote the Total Gym 1000, have agreed to appear in EASprint and broadcast advertising, marketing materials and other promotions,introducing the EAS AdvantEdge line of products.

Crawford stated in a company press release that she and EAS would promote amessage of attaining a healthier lifestyle. Brinkley noted that "Workingwith EAS provides the best avenue to present the advantages of fitness to newdevotees, as well as reinforce its importance to those who already know itsbenefits."

"Cindy's lifestyle epitomizes that of our target customers, both womenand men," said Dave Lumley, president and chief executive officer of EAS."Her evolution from a supermodel to a busy wife and mother--as well as abusinesswoman--[in addition to] her commitment to a healthy lifestyle, makes heran ideal spokesperson for EAS." He added that Brinkley, as an Americanicon, will "catapult EAS into the spotlight" for ready-to-drink mealsand nutrition bars. For more information, visit www.eas.com.