Fast-Food Industry Feels Economic Crunch

DALLAS—A study conducted by M/A/R/C® Research found 48 percent of fast-food consumers have reduced their visits to quick service restaurants (QSR) over the past three months in an effort to save money. However, some consumers increased fast-food visits during the same timeframe, because QSRs are more convenient and allow them to save gas.

M/A/R/C surveyed more than 25,000 consumers nationwide through an online survey to learn how the current economic conditions have influenced their decisions when considering visiting a quick-serve restaurant. The study included the burger, chicken, Mexican, pizza, sandwich and seafood categories.

The study provides a look at how the economy has impacted dining habits and lists the top reasons why consumers are eating fast food less often and reasons for eating it more often. Click here to download the full study and receive a free subscription to MEASURE QSR—A Measurement of the Quick Serve Restaurant Experience.