Former Nutraco Buyers Start Consulting Firm

Former Nutraco Buyers Start Consulting Firm

JERSEY, EnglandC-NER-G (www.c-ner-g.com)is a new concept in consultancies, providing creative business solutions tocompanies active in the health and nutrition markets. Founders Sebastien Bornetand Minesh Shah, former Nutraco employees, offer a range of exclusive servicesrelated to profit improvement, cost management, business negotiation assistance,facilitation of strategic partnerships and executive placement searches.

The health care and dietary supplement industries are entering a new erawith particular emphases on cost management, innovation through strongerscience, better education and clearer messages to end consumers, Bornet said.Manufacturers are being forced to re-think how to efficiently deliveradded-value messages from ingredient suppliers to end consumers. Companies willonly survive by combining a lean-andmean approach in operations with amarketing strategy that is closer to end consumer needs.

C-NER-Gs innovative vision and aggressive out of the box thinking isdesigned to erode the traditional, sometimes difficult relationship betweensales/marketing and operations.

People are desperately seeking innovative solutions to gain shares from a10- or 15- year-old sales pie, Shah added. As a result, the marketingmessage has become so complex that end consumers are confused and prefer to walkaway rather than purchase. That means fantastic opportunities are available toothers able to anticipate changes and actively generate sales out of a new pie.

The C-NER-G team has a combined 25 years of successful business experience insales, marketing, product development, business development, operations,strategic purchasing, trading and consulting. C-NER-G combines these areas ofexpertise to provide global business solutions within this challenging marketenvironment.