Geni Partners with Stauber

NOBLESVILLE, Ind.—Geni Herbs appointed Fullerton, Calif.-based Stauber Performance Ingredients Inc. as its U.S. marketing and distribution representative for Geni’s line of Ayurvedic botanical ingredients. Under terms of the agreement, Stauber will have exclusive distribution of Geni Herbs ingredients within the United States, with the aim of enhancing Geni’s distribution and providing greater access to the company’s ingredients by dietary supplement, functional food and cosmeceutical manufacturers.

Ajay Patel, president and chief executive officer (CEO) at Geni, said the company had been reviewing its current distribution system for months before determining Stauber had the broad distribution channels, professionalism and customer service standards to match Geni’s expectations and manufacturing capabilities. Dan Stauber, CEO of Stauber, added his company had been seeking a synergistic partnership in the Indian botanical market, and is proud to represent Geni’s high quality line.

For more information on Geni, visit www.geniherbs.com or Booth #6052-6054 at SupplySide West. For more information on Stauber, visit www.stauberusa.com or Booth #9213 at SupplySide West.