HAIN Acquires Portion of WhiteWave Foods

May 30, 2007

1 Min Read
SupplySide Supplement Journal logo in a gray background | SupplySide Supplement Journal

MELVILLE, N.Y.The Hain Celestial Group (HAIN), today announced an agreement to acquire the tofu and meat-alternative segment of WhiteWave Foods Company, a subsidiary of Dean Foods Company (DF). Products sold under the brand names TofuTown® and WhiteWave® include baked and grilled tofu, seitan, tempeh and other traditional tofu items sold through natural and conventional grocery stores and foodservice outlets. "Adding the tofu and meat-alternative business from WhiteWave Foods complements our existing Yves Veggie Cuisine® product line, strengthening and expanding our fresh, meat-free alternative product offerings to further support this sector of the growing natural and organic market," said Irwin D. Simon, president and chief executive officer (CEO), HAIN. The company will not use the WhiteWave Foods trademark, but will continue to market existing products under the WhiteWave brand for a transitional period under license. Other terms of the acquisition, expected to close in June, were not disclosed.

Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.

You May Also Like