Lite Bites Enter Retail Arena

Lite Bites Enter Retail Arena

PURCHASE, N.Y.--Nutrition 21, in partnership withLeiner Health Products, started test marketing its original Lite Bites FatFighting System nutrition bars in Sam's Club stores; the products werepreviously distributed through QVC. The initial test is being conducted in 50Sam's Club stores in 16 states and contingent on success, plans call for theproduct to be introduced into all 509 Sam's Club stores nationwide. Concurrentlywith the Sam's Club store test, Nutrition 21 premiered a new line of productsunder the Ultimate Lite Bites Fat Fighting System on QVC Feb. 27.

For more information, visit www.nutrition21.comor Booth #1538-1540 at SupplySide East.