LycoRed Names Michael Doyle President of U.S. Division

BEER SHEVA, ISRAELLycoRed Ltd., Beer Sheva, Israel, has named Michael Doyle as president of U.S. division, LycoRed Corp., Orange, NJ. In his new position Doyle will be responsible for all operations in the North American marketplace. Doyle has a wealth of business leadership experience across a range of industries and functions including having led the Nutrition Health Business at BASF Inc. in North and Central America. He also served as a Board member and as Treasurer for the Council of Responsible Nutrition (CRN).

Mike Doyle is known for innovation and for building strong win-win relationships. says Morris Zelkha, CEO, LycoRed Ltd. He is a talented and seasoned veteran who will take LycoRed Corp. to the next level in providing innovative nutritional solutions for the marketplace. We plan to penetrate new food categories with advanced technological solutions for food fortification and food coloring.

I look forward to further developing LycoReds strong position in the nutritional industry, as well as in the cosmeceuticals category where LycoRed has a leading position in the European market, adds Doyle. We intend to develop this segment in the US with exciting new products that will be adjusted to the American consumers demand.

Doyle is a graduate of New York University with BS degrees in Industrial Management and Marketing and a graduate of Michigan State University with a Master of Business Administration.

About LycoRed Corp.
LycoRed works closely with their customers to successfully develop innovative nutritional products. LycoRed's creative fortification solutions simplify the development and production of cutting-edge food, beverage and nutritional supplement products. Partnership and support through all the stages of product development allow the customer to benefit from LycoRed's expertise and creativity. LycoRed's main expertise lies in the production, and formulation of natural carotenoids including lycopene, lutein, beta-carotene, phytoene and phytofluene, as well as natural colorants, premix and microencapsulated ingredients. For more information, contact William Redwood, director of Sales, LycoRed Corp., at 201/247-5875, e-mail [email protected] or visit the companys website.