LycoRed Taps Sochim in Italy

 BEER SHEVA, Israel—LycoRed Ltd. appointed Sochim International SpA as its strategic partner for distributing the LycoRed product line into the Italian dietary supplement market. Milan, Italy-based Sochim will market LycoRed’s line of natural carotenoids, including Lyc-O-Mato® tomato lycopene complex, beta-carotene and Lyc-O-Lutein.

“Sochim has a strong commitment to serving its customers well through effective sourcing, marketing and support,” said Udi Alroy, marketing director, LycoRed (www.lycored.com). “They have built an excellent reputation spanning many decades and are active in the dietary supplements industry.”