Media Logic Wins Award for Online Campaign
May 1, 2006
Media Logic Wins Award for Online Campaign
ALBANY, N.Y.Media Logic was a recipient of The Web MarketingAssociations 2006 Internet Advertising Competition (IAC) Award for BestFood Industry Online Campaign for its development of Fortitechs new StrategicNutrition Web site. The award was granted based on seven criteria:creativity, innovation, design, copywriting, use of medium, memorability andimpact.
Designed by Media Logic (www.mlinc.com) and programmed by Arcadam, the newsite provides in-depth information on how to develop new products and drivesales. It features an R&D Center that enables users to conduct research onmarkets, nutrients, applications and health conditions; breaking industry newson regulations and market trends; an online formulation worksheet to initiateproduct development with Fortitechs premix experts; and other resources.
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