MonaVies Antioxidant Levels Confirmed
November 19, 2007
PUYALLUP, Wash.Alexander Schauss, Ph.D., presented results of in vitro and in vivo studies on MonaVie Active juice at the 2nd International Symposium on Human Health Effects of Fruits and Vegetables, held in October in Houston. The three-part study examined whether the fruit antioxidants were bioavailable in vitro and in vivo, and effects of the juice on serum biomarkers of oxidative damage. The initial in vitro study showed a dose-dependent antioxidant effect in the cell-based antioxidant capacity (CAP) assay. The second stage of the study involved providing six participants 4 oz. of MonaVie (www.MonaVie.com) to identify the time course for antioxidant absorption and bioactivity. All subjects showed evidence of absorption, based on increased antioxidant bioactivity and antioxidant compounds in serum. In the third part, a randomized, double blind, placebo-controlled, crossover study, 12 healthy adults fasted overnight to assess baseline blood values; they consumed 4 oz. MonaVie or placebo and were tested at one and two hours after ingestion. MonaVie consumption increased serum antioxidant capacity in participants within two hours of consumption, and also decreased serum lipid peroxidation.
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