Natraceutical Acquires Cevena, Viscofiber

VALENCIA, SpainNatraceutical Group acquired the assets and operations of Edmonton, Alberta-based Cevena Bioproducts Inc., including its Viscofiber® oat beta-glucan soluble fiber. With the acquisition, Cevena becomes Natraceutical Canada, a wholly owned subsidiary of Natraceutical Group, and the manufacturing and marketing team will remain in place.

The need to incorporate fiber into our diets has never been higher, said José Vicente Pons Andreu, CEO of Natraceutical Group (www.NatraceuticalGroup.com). Food manufacturers are scrambling to respond consumer demand for healthier, minimally processed food products. Viscofibers high concentration and superior viscosity is ideal for dietary supplement manufacturers, while its great flexibility in product formulations is appropriate for functional food products.

Natraceuticals clients total more than 1,000 companies, including eight of the worlds top ten food companies. The consistently strong performance of the Groups R&D department has enabled Natraceutical to diversify its business in the production of functional and active ingredients for food, cosmetics and pharmacy.