Natrols Balbert Honored for Contributions

CHATSWORTH, Calif.—Elliott Balbert, executive chairman and founder of Natrol Inc., received the Lifetime Achievement Award at the NBJ Newport Summit Meeting in July. Balbert is a former president and a current board member of the Dietary Supplement Education Alliance (DSEA), is active in industry lobbying efforts, and supports a range of industry and non-profit organizations, including Vitamin Angels, the American Botanical Council (ABC), Bastyr University, the Natural Products Association (NPA) and the American Herbal Products Association (AHPA).

“We are delighted that Elliott has been recognized for his industry contributions during the past 25 years,” said Wayne M. Bos, president and chief executive officer (CEO) of Natrol (www.natrol.com). “This is a reflection on the quality organization that Natrol has become. His leadership of organizations such as DSEA demonstrates his dedication not only to the natural products industry, but to the health and well-being of all Americans.”