Natural Drinkmaker Goes Public

Natural Drinkmaker Goes Public

LOS ANGELES--Reed's Inc., a natural beveragecompany, announced Jan. 22 its $18 million Direct Public Offering (DPO) wascleared by the Securities and Exchange Commission (SEC). A DPO is the same as anIPO, except it is sold directly to the public rather than being made availableto only select clients of an underwriter's brokerage firm.

Reed's will advertise the availability of these shares via aneck tag on soft drink bottles and a special Web site (www.bluebaycapital.com)for potential investors. Shares are currently being offered through thecompany's selling agent, Blue Bay Capital of Bellevue, Wash.