Natural Products Foundation Launched

Natural Products Foundation Launched

LAS VEGASThe Natural Products Foundation (NPF) was launched at the National Nutritional Foods Association (NNFA) trade show here in July. The goal of the independent watchdog group is to promote and enhance the integrity of the dietary supplements industry by focusing on quality assurance, scientific research and education.

According to the group, it plans to address issues such as product safety and efficacy, label accuracy, advertising compliance and education. The executive committee and steering committee includes representatives from manufacturers, retailers, publishers and associations.