Natures Cure Addresses NAD Concerns

NEW YORK—The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended Nature’s Cure Inc. modify or discontinue advertising claims for the company’s 2-Part Acne Treatment. The company released a statement stating that “although there are areas of disagreement between Nature’s Cure and the specifics of the NAD decision, Nature’s Cure respects the NAD and its conclusions and will therefore modify its current advertising and will take the NAD’s conclusions into account when developing future advertising.”NAD questioned several claims made in online and print advertising and on product packaging for a combination product for acne, which included a topical cream and a homeopathic tablet. Among the questionable claims were those for efficacy/performance (i.e., “Cures acne from the inside out”); “dermatologist tested” and “FDA regulated” for the oral tablets; and those related to the comparative side effects of prescription medication for acne.