New Sun Nutrition Scores $25 Million in New Funding

SANTA BARBARA, Calif.—New Sun Nutrition, Inc. (www.frs.com), a developer and distributor of healthy beverages and nutritional supplements, has received $25 million in funding via series A preferred financing led by Oak Investment Partners. Also participating in the financing were Radar Partners and Thomas Weisel, chairman and chief executive officer (CEO) of Thomas Weisel Partners. New Sun said the new financing will provide significant growth capital to help aggressively expand the national retail distribution of its FRS product line.

In addition to the series A funding, the company reported personnel news. Fred Harman, managing partner at Oak Investment Partners, and Richard Rosenblatt, chairman and CEO of Demand Media, Inc. and former chairman of MySpace, joined the company’s board of directors. And champion cyclist and cancer survivor Lance Armstrong joined the board of directors and is serving as a FRS product spokesperson.