News in Brief 48212

All American Pharmaceutical selected Integrated Marketing Group (IMG) to provide marketing and branding services including media relations and trade show promotion. Christie Communications expanded its Humanitarian Division by agreeing to handle media relations for the non-profit organization Nourish America. Continental Packaging Solutions is now offering even quicker turnaround, as little as two days, for delivering drawings and models of creative custom packages. elete is sponsoring Gavin and Shelley Phillips, two high-profile extreme athletes, as they train for the 23rd Marathon des Sables, a seven day, 150-mile-, rationed-water race across the Sahara Desert. Karlen Williams Graybill Advertising, a privately-held New York agency, is launching a second national advertising campaign for Alacer Corp.; the first campaign doubled consumer awareness of Emergen-C and contributed to a sales growth rate of 94 percent. The new campaign is 20-percent larger and will include national network and cable TV advertisements. SPINS Inc. signed on as the lead sponsor of Vitamin Angels Belize Childrens Health Program helping 25,000 Mayan children living in rural Belize. Vitamin Shoppe is the new title sponsor for the Alive & Well television series, which will provide the retail chains vendors an exclusive opportunity to promote their products during the show. Additional sponsors for the series include Garden of Life, Natrol and Twinlab. EAS (EAS.eu) will host a workshop, Building a Regulatory Strategy for Marketing Food Supplements in Europe, on Feb. 20 in Brussels, Belgium; the conference will address the EU claims regulations, labeling requirements, and status of vitamins, minerals and other substances. Generica, a Slovakian dietary supplements company is launching a new product, LIPIDIA, featuring Enzymotecs CardiaBeat . Martek settled all claims in a securities class action lawsuit filed in Maryland alleging violations of the Securities Exchange Act; the proposed settlement must be approved by federal court. Under the terms, Marteks insurer will pay $6 million cash to a settlement fund and the claims against Martek and all other defendants will be dismissed.