NPIcenter Launches Industry Press Release Contest

NPIcenter Launches Industry Press Release Contest

TORONTO--NPIcenter is sponsoring a press release contest open to all natural products industry companies in hopes of increasing awareness of what makes a good press release and to enhance industry credibility. News release entries focusing on company news, products, services, studies and financials can be submitted through July 8. The releases will be evaluated for layout, style, clarity, content/appropriateness and overall impact.

"Our goal is to provide information on just how to submit a newsworthy press release that will get attention from the media and the target audience," said LonMonheit, president of NPIcenter (www.npicenter.com). The judging panel consists of HeatherGranato, Virgo Publishing/Natural Products Industry INSIDER; Sheldon Baker, Baker-Dillon Public Relations; Paula Cocks,MediaLink; Gina Geslewitz, Vitamin Retailer; and Rebecca Madley, Nutraceuticals World.