PII Changes Name to Prinova

CAROL STREAM, Ill.Premium Ingredients International (PII) changed its name to Prinova, launched a new logo and created a new tagline. Prinova said ownership has not changed and the company is still committed to its core values of customer focus, integrity, commitment to quality and sustaining long-term relationships. Don Thorp, president and son of PII co-founder Richard Thorp said the change was brought about by growth in the company over the past decade.

In the last ten years, PII added to its product portfolio, with ranges including natural sweeteners, botanical extracts, proteins, animal nutrition, feed flavors, palatability compounds and bulk pharmaceuticals. In addition to expanded supplier agreements, PII enhanced its presence in Western Europe by adding sales associates in Germany and Spain.

Prinovas new logo symbolizes a modern star expanding in size. The company said the colors combine its current red, which embraces its history, with a new element of yellow, which represents growth. The new tagline, Your secret ingredient," is designed to convey that Prinova promises a winning outcome for its customers.