Quiznos Launches New Breakfast Menu

DENVERQuiznos launched a new breakfast program for its 175 convenience store locations nationwide. The new initiative is part of the companys convenience store growth strategy and ambition to be the premier QSR partner for the convenience store channel.

The breakfast menu, specifically designed for the convenience store customer and retailer, features new product innovations as well as adaptations of existing breakfast items from Quiznos prepared and packaged to eat on the go. New breakfast menu items include Giant Cinnamon Roll, Country Sausage and Egg Biscuit, Breakfast Sammies and Breakfast Subs.

Quiznos also streamlined its menu and tailored it to the convenience store demographic to enhance speed of service and facilitate greater portability. The company also developed an inline platform designed to more seamlessly convert the convenience store operators existing space and eliminate multiple transactions for customers.

According to a Technomic Breakfast Report, breakfast is projected to be a $93-billion business and is absolutely crucial in the 24-hour convenience store environment, as more than 35 percent of convenience store food business is in breakfast, said Shultz Hartgrove, Quiznos senior vice president of convenience development.