Rodale Announces Partnership with Andrew Weil

Rodale Announces Partnership with Andrew Weil

NEW YORK--Rodale Inc. (www.rodale.com)signed an exclusive five-year, multi-media partnership with Dr. Andrew Weil. Thepartnership will include a range of multi-media projects, includingcustom-publishing, which will be overseen by an editor and marketing executivededicated to the Weil projects. Weil also will serve as a columnist for PreventionMagazine and as a member of the magazine's board of directors.

"Dr. Weil is the world's leader in the integration of Western medicineand alternative medicine," said Steve Murphy, Rodale's president and chiefoperating officer. "His expertise, coupled with Rodale's ability to extendhis powerful message to broader audiences through our many media channels andlarge customer base, makes this a perfect partnership."