SIG Investments Buys U.S. Mills Brands

BALA CYNWYD, Pa.—SIG Strategic Investments LLP has acquired substantially all of the assets of U.S. Mills Inc., a developer and marketer of high-quality cereal and snack food brands, including Uncle Sam, Erewhon, Farina, New Morning and Skinner’s.

“We have searched diligently for a good company in the natural/organic/whole grain space and think we have found a great company in U.S. Mills,” said Scott Feldman, of SIG. “The brand names are well known and gaining in popularity, and the management team is among the most experienced in the natural food industry.”

Charles Verde, chief executive officer (CEO), and Cynthia Davis, president and chief operating officer (COO), will continue as the executive management team for U.S. Mills, where they have served together for nearly 25 years. All other team members will remain in their current roles.

“We’ve known for a long time that we have great brands in a dynamic and growing category,” Verde said. “SIG has recognized that as well and we are excited that they have chosen to invest in the company.”