SupplySide Community Goes International

"You can’t be in an industry and not be thinking globally anymore ," Dr. Andrew Shao, formerly of the Council for Responsible Nutrition, told Nutraceuticals World last year.

Over the next month, we'll take a long look at how the supplement industry can think globally in the most effective way possible. We'll have an overview of the markets from folks like James Gormley and Herbalife's John Venardos, some legal advice from Ryan Kaiser, and thoughts on how to deal with international suppliers.  

If you're not convinced by what Dr. Shao had to say, then think about how many potential customers you're ignoring. Consider this snippet from the Freedonia Group's World Nutraceutical Ingredients: Industry Study with Forecasts for 2013 and 2018: "World demand for nutraceutical ingredients will expand 6.2 percent annually to $21.8 billion in 2013, serving a $236 billion [my italics] global nutritional product industry."   

So, there's money out there. Who's going to get it? Why do I sound like Gordon Gekko?