TMR Makes US Market Gains

OGDEN, UtahSPINS data shows Trace Minerals Research (TMR) gained 2.6 percent U.S. market share in the natural products channel within the trace mineral category from May 2010 to February 2011. TMR had already owned nearly 90 percent of market share within the category. Of 24 total brands that sell trace mineral products, the next closest brand owns just over two percent of current dollar share and is not an ionic trace mineral.

This is great news," said Dave Chambers, national sales manager of TMR. This data first of all shows that we continue to be the number one selling trace mineral brand in America. But even more importantly, it proves that we are achieving our mission of helping more people understand the importance of trace minerals as an essential part of a healthy diet."

The research shows TMRs flagship product, ConcenTrace® Trace Mineral Drops eight ounce is the nations number one selling trace mineral product with 30 percent of current market share. In addition, ConcenTrace® sales have increased 40 percent domestically and over 100 percent internationally since the beginning of 2011. ConcenTrace® is a GRAS-affirmed, naturally balanced trace mineral complex containing more than 72 ionic trace minerals from the Great Salt Lake that is certified kosher, Halal and Vegan.

Besides having the number one trace mineral product, the research also shows that TMR owns 9 of the top 10 best-selling SKUs in the category and 17 of the top 20 best-selling SKUs.

Since 1995, SPINS has provided quantifiable information on Natural Product Industry sales across retail channels and on consumer and market dynamics underlying the industry's rapid growth.