Top Five Trends in Beauty Industry

Top Five Trends in Beauty Industry

NEW YORK--A newreport, "Five Trends Shaping the Future of the Cosmetics Industry,"outlines the most profitable trends in the industry today. Conducted byadvertising agency Euro RSCG Worldwide, based here, the report namedmulticulturalism as a driving force behind trends. In addition, there has been arise in demand for cosmeceuticals, as well as customized beauty products. Therehas also been a surge for simplicity, such as do-it-yourself lipstick blendingand value-added products, for example lipstick that contains sunblock or asulphur neutralizer that controls bad breath. This report is available on thecompany's Web site (www.eurorscg.com/h/s/nt_wp.asp).