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TRIMSPA, Lifestyle Beverages To Produce New Drink
November 7, 2005
1 Min Read
TRIMSPA, Lifestyle Beverages To Produce New Drink
WHIPPANY, N.J.--TRIMSPA Inc. (www.goengroup.com)entered into a licensing agreement with Lifestyle Beverages LLC (www.lifestylebeverages.com)to begin manufacturing and distributing TrimWater, a fortified, flavored waterbeverage to be marketed as a healthy alternative to some diet drinks. The newagreement represents dietary supplement manufacturer TRIMSPA's first foray intobeverage industry.
The new beverage will contain chromium picolinate, Citrimax®, glucosamine,hydrochloride and caffeine, and will become available initially in New Englandvia DSD (direct store delivery) and c-store locations.
"TRIMSPA is, without question, one of the pre-eminent brands in thenutritional industry for a variety of reasons including product quality, brandidentity, and the strength and efficiency in relaying the brand message andidentity to the general public, said David Sackler, creator of TrimWater andfounder of Lifestyle Beverages. "TrimWater is the first of the beverages wewill be producing that will provide people a healthful alternative to the otherbeverages that are out there."
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