Virgo Rebrands HSR as Natural Products Marketplace

PHOENIX--Virgo Publishing increased the circulation and expanded the scope of coverage for HSR magazine, which will be titled Natural Products Marketplace beginning with the October 2006 issue. HSR's 11 years of dietary supplement coverage will expand to include additional editorial focus on healthy foods and personal care. The circulation increase will allow the publication to reach grocery stores and supermarkets, a growing distribution channel for natural products.

"With mainstream retail stores playing a larger role in natural products sales and the broadening of the natural category to include more healthy foods and personal beauty products, Virgo Publishing is responding with renewed commitment to the community with Natural Products Marketplace," said Peggy Jackson, director of publishing for Virgo's Health & Nutrition Division. "Natural Products Marketplace will continue to be subscribed to by more natural products retailers than any other industry magazine, just as HSR had."

Heather Granato will continue to be the group editor for Natural Products Marketplace, bringing 14 years of experience to the publication, while Steve Myers, who first joined Virgo Publishing in 1998, will remain as the managing editor. Jodi Rich, HSR account executive for three years, will be the associate publisher for Natural Products Marketplace. The October issue will reach subscribers the last week of September and have bonus distribution at Natural Products Expo East in Baltimore. The Web site, www.naturalproductsmarketplace.com, launched the first week of September offering dietary supplement, healthy food and personal care news and information, education and training programs, a free E-newsletter, blogs and much more.

"Virgo Publishing has been in the natural products space for more than 11 years with SupplySide and Natural Products INSIDER, and more recently Food Product Design," Rich said. "We have been reporting on healthy foods and personal care for years. Now, our expanded circulation of 17,500 natural product retailers will benefit from our experience and knowledge on healthy foods and personal beauty, in addition to dietary supplements."