Vitiva Opens New Office in France and Appoints Director

Vitiva has announced the opening of a new sales office in Cannes, France, to serve its customers in the dietary supplement and food and beverage markets.

Mr. Sinisa Colakovic has been appointed commercial director of the new sales office in the newly created subsidiary in France. Prior to joining Vitiva, Colakovic held senior positions at Indena, Italy, as commercial manager of its Paris office. Colakovic holds third academic cycle in Pharmacy and Master in Business Administration (MBA).

We are proud to have Colakovic in our team, says Ohad Cohen, CEO of Vitiva. He brings more than 10 years of industry experience and market knowledge to our firm. Among his responsibilities, Colakovic will be responsible for developing new market categories and increasing market share in France, Switzerland and Benelux.

In response to the growing demand for Vitivas high-value products, the new sales office will provide technical services and full customer service. It will market Vitivas extensive line of all-natural extracts with antioxidative properties; including: INOLENS®, an oil-soluble rosemary extract with reduced odor and bitterness; and AquaROX®, a water-soluble rosemary extract containing rosmarinic acid as its primary active ingredient.

The French, Swiss and Benelux markets have greater awareness than many other markets for the importance of developing healthier foods, and Vitivas innovative product line can improve their products quality while setting new standards in extending shelf life for a wide range of applications, explains Colakovic.

About Vitiva
Vitiva is a dynamic, fast-growing nutraceuticals company offering advanced, application-specific formulations of natural extracts with antioxidative properties such as AquaRox®, VivOX® and SyneROX. In addition, a full range of reduced odor rosemary extracts, called Inolens®, are available in a wide range of concentrations. These pure extracts are soluble in oil or water, and are available in powder and liquid forms.