Formulating for energy and recovery – product development guide

When it comes to function and reason for use, sports nutrition products run the gamut, covering consumers’ needs before workouts, during exercise and after physical activity. Within that, two especially popular product types are supplements that enhance energy, just as the sales data show, and those that aid post-workout recovery. But even within these two subcategories, there is plenty of variation, with ingredients supplying energy or supporting recovery through multiple different pathways.