NPA, SENPA to host SOHO EXPO 2014

WASHINGTON—The Natural Products Association (NPA) will partner with Southeast NPA (SENPA) to host SOHO EXPO 2014 on Dec. 4 to 7 in Orlando, Florida.

The new partnership between NPA and its sister region SENPA will significantly expand the number of exhibitors at the annual trade show, while also bringing increased retailer and supplier education to the event.

SENPA is one of five NPA regional organizations that serve as local industry liaisons, monitoring state legislation and protecting the natural products industry’s right to do business.

“We are excited to have a strong national presence at this year’s event, especially with the new leadership at NPA," said Carylene Walker, SENPA executive director. “I have always considered this show one of the best for the natural products industry and having NPA co-host the event with us will solidify that position. This partnership is a wonderful way to celebrate my 40th year with SENPA and SOHO EXPO."

NPA CEO Daniel Fabricant, Ph.D., was inspired to partner with SENPA on SOHO EXPO because of the way in which the show gives back to the industry.

“Since NPA and SENPA are nonprofit organizations, all of the dollars that will be gained from this event will go right back into the advocacy, education and other resources and initiatives that our associations work on each day that benefit the entire natural products industry," Fabricant said.

SOHO EXPO has been in operation since 1971 under SENPA. The event is a combination of educational programming for natural products suppliers and retailers and an exhibition for industry members.

“Our success of 43 productive and profitable years with a perfect venue and large number of retail attendees gives us the opportunity to work alongside NPA," said Karen Greenway, SENPA president. “We look forward to strengthening our relationships with exhibitors, retail members and colleagues within the industry through this partnership." 

SOHO EXPO 2014 will be held at the Gaylord Palms in Orlando, Florida, on Dec. 4 to 7, 2014. Educational events are scheduled for Dec. 4 and 5, with the tradeshow exhibition taking place Dec. 6 and 7. For more details or to register, visit SOHOexpo.net.