Sports nutrition for muscle building and performance – product development guide

Dietary supplement sales are soaring across the board, but the sports nutrition category is absolutely on fire. Grand View Research valued the global sports nutrition market at USD$15.6 billion in 2019 and predicts it will more than double—to $31 billion—by 2027. While these totals also include sports-related beverages and foods, dietary supplements dwarf both in sales, commanding 80% market share last year. 

Here in the U.S., numerous factors are driving demand. Most notably, with a heightened focus on health and wellness, more Americans are engaging in regular exercise. Consumers today understand that fitness is key to whole-body health, and they are increasingly using dietary supplements to support their physical pursuits.