O-I to Provide Glass Packaging for Gourmet Soups
December 3, 2010
PERRYSBURG, OhioUnder a newly formed partnership, Owens-Illinois, Inc. (O-I) will provide glass packaging for a new line of soups produced by Bookbinder Specialties.
Glass offers superior protection for the delicate flavors of our soups and is 100 percent resealable, locking in the quality and taste customers expect and making it an excellent packaging choice for our products," said Sean ONeil, president of Bookbinder Specialties.
Bookbinder Specialties conducted a series of consumer focus groups to determine consumer preferences in soup packaging. The findings demonstrated a consumer need for portion control and resealability, as many do not consume the entire portion typically found in cans.
O-I has been a tremendous partner, offering a combination of supply availability, the right sizes, an attractive price point and an ideal working relationship," ONeil said. Also, for the soup category, the glass really stands out on the shelves. We have received a great response from those who have seen the product, as it is clearly differentiated from everything else in the soup aisle and allows consumers to actually see the product they are purchasing."
Glass is made from all-natural materials and are virtually impermeable, non-porous and odorless, which allow it to best protect the purity, flavor and taste of foods. Glass will not interact with the product it contains and can help provide an extended shelf life.
Were thrilled that a company like Bookbinder Specialtiesone that prides itself on its legendary taste and qualityis packaging its all-natural gourmet soup line in O-Is pure and natural glass containers," said Angela Luring, O-I Marketing Manager, Food Category.
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