Unboxing everything about packaging

Consumers are demanding more information about products, and they want environmentally friendly packaging—which often means the use of less material, and thus, reduced space for messaging. Technology is providing some leeway, as the use of QR codes and augmented reality allows brands to connect with shoppers directly in the grocery store. Online retail provides additional challenges and opportunities, with a need for packaging that’s visibly attractive and sustainable, yet sturdy for shipping, all while providing a positive user experience.