Functional Advantages Driving Whey Proteins Market

SAN JOSE, Calif.The U.S. whey proteins market is anticipated to reach 472.3 million pounds by 2015, driven largely by functional advantages of whey proteins and surging demand from nutrition industry, according to a new report from Global Industry Analysts, Inc. Developments in technology of whey processing and investments in R&D are other major driving forces for the growth of the whey proteins market.

The report, Whey Proteins: A US & European Market Report, provides a comprehensive review of market trends, competitive scenario, product introductions/innovations and recent industry activity. The report analyzes the U.S. market data and analytics in terms of volume and value sales by the following segmentsWPC-34, WPC-80 and WPI. It also analyzes European market data in terms of volume sales for whey proteins.

According to the report, whey protein market momentum is primarily being driven by the functional advantages of whey proteins, isolates and concentrates. The growing nutrition industry, which includes sports nutrition, dietary supplements, functional foods and clinical nutrition, is the principal driving force for the market growth. Moreover, high-end whey protein isolates (WPI), whey protein concentrates (WPC) and whey protein hydrolysates (WPH) are exhibiting substantial growth rates, owing to the rising demand from nutrition and health segments. With an enhanced focus on technological and functional properties, WPI, WPC and WPH are anticipated to widen their field and scope of application.