A Sweet Deal for Ingredient House

BELLE MEAD, N.J.—Together with selected exclusive partners, The Ingredient House LLC opened its doors in September. The new company is a blend of sales, technical and marketing support with low-cost country manufacturing and supply capabilities. The company (www.theingredienthouse.com), headed by Graham Hall, an expert in the high intensity sweetener world with over 20 years of relevant food industry experience, signed its first exclusive marketing agreement with the Vitasweet Co. Ltd. of Beijing. The arrangement covers sales and distribution of acesulfame potassium and aspartame in North America and a number of global customers in other markets. Vitasweet Co. Ltd. and The Ingredient House will work together on the promotion of the two products under the brand name RightSweet™.