ADM Debuts Calcium Citrate, Launches Soy Campaign, Increases Price of Ultralec®

ADM Debuts Calcium Citrate, Launches Soy Campaign, Increases Price of Ultralec®

DECATUR, Ill.Archer DanielsMidland Co. (ADM) introduced Cal-Mor calcium citrate in North America. Thecompany (www.admworld.com) is recommending the ingredient for a wide variety ofapplications including baked goods, snacks, desserts, beverages, supplements,yogurt, infant formulas, spreads and jams, nutritional beverages and functionalfoods.

ADM also launched a soy isoflavone awareness campaign directedat women seeking relief from menopausal symptoms, particularly hot flashes.Campaign literature will educate women on the benefits of daily soy isoflavoneconsumption and present research to direct them to the most efficacious soyisoflavones.

Consumers are aware of the benefits associated with routineconsumption of soy isoflavones, said Janice Binger, vice president of sales,ADM Natural Health and Nutrition. What they may not realize is that researchindicates that certain isoflavone sources are more effective than others,particularly when it comes to relieving the frequency and severity of hotflashes.

In other company news, ADM increased the price of its(Ultralec®) de-oiled lecithin products by nine percent, effective Dec. 1.