ADM Introduces NutriSoy to Kids, Launches Expose Yourself Campaign

ADM Introduces NutriSoy to Kids, Launches Expose Yourself Campaign

DECATUR, Ill.Kids like thetaste of beverages fortified with NutriSoy Organic Whole Bean Powder, reportedArcher Daniels Midland (ADM) Co. The company formulated chocolate milk with itssoy ingredient and conducted a taste test among children ages 7 to 12 at the IFTFood Expo.

The chocolate milk was good, said Auston Cunningham, age10. Julia Byrnes, also age 10, added, I really liked it andwill ask my mom to buy it.

NutriSoy is an all-natural, organic powder made from wholesoybeans that can be used in dairy-like foods and beverages, including soymilk,soy beverages, ice cream, yogurt, cream cheese and sour cream. The ingredient isspecially processed to maintain soys natural fiber, protein andphytochemicals.

In related company news, ADM announced the expansion of itsNutriSoy Soy Protein Branding Partner Program with the launch of its ExposeYourself campaign. The campaign targets potential branding partners andoffers several ways to generate awareness of products that include NutriSoy,including full-page print advertisements, radio spots and a Web site (www.NutriSoy.com). In addition, the campaign targets health professionalsthrough education, sponsorship of speakers at trade shows and industry events,and print advertising geared toward health professionals. In addition, ADMencourages branding partners to expose themselves through the NutriSoybrands relationship with the American Heart Associations Heart Walk. Formore information on ADM, visit www.admworld.com, and for more information on thebranding campaign, e-mail [email protected].