Coca-Cola, Chromocell Explore New Flavors

ATLANTAThe Coca-Cola Company and Chromocell Corporation established a new partnership on flavor innovation research, including the discovery and development of sweetness enhancers, natural sweeteners and other flavor ingredients.

"This collaboration with Chromocell will help us build a robust pipeline of innovation across categories and sweetness options so we can deliver to our consumers a variety of great-tasting beverages," said Bilal Kaafarani, Senior Vice President of Global Research and Innovation for The Coca-Cola Company.  

"Chromocell is excited to collaborate with Coca-Cola on the development of great-tasting zero and reduced calorie beverages," stated Christian Kopfli, CEO, Chromocell. "Our proprietary technology, using naturally-occurring systems, is key to helping The Coca-Cola Company deliver great-tasting beverages. This technology allows us to test extracts and ingredients from fruits, herbs and vegetables for unique ingredients with desired taste qualities. We're proud of this exclusive partnership, which expands our collaborations with industry leaders into the beverage space and capitalizes on our Chromovert® technology to develop innovative sweet enhancers and natural sweeteners to the benefit of consumers."

Under the terms of the agreement with Chromocell, The Coca-Cola Company will have worldwide, exclusive rights for the use of all flavors, sweeteners and sweetness enhancers in all non-alcoholic ready to drink categories. In addition to research funding, Chromocell will receive royalty payments based on sales of products that contain technologies discovered during the collaboration.