Concepts for Coconut Water

ERLANGER, Ky.WILD Flavors, Inc. has expanded into the coconut water trend through the research and development of flavors that test well in coconut water applications.

Flavors developed and tested for acceptance in coconut waters include tropical fruits such as mango, passion fruit, acai berry, strawberry guava, lime citrus, tropical pineapple, and pomegranate berry. In addition, WILD has developed a unique "young green coconut flavor" that makes coconut water taste like it is fresh from the tree.

WILD has also developed concepts that contain coconut water and have added flavors, colors, sweeteners, juices, teas, and/or health and wellness ingredients. These concepts include a Coconut Water-Sports Drink with added electrolytes (sodium and potassium) and vitamin C; a Coconut Water-Green Tea with green tea, green tea polyphenols, and vitamin C; and a Coconut Water-White Tea with white tea, white tea polyphenols, and vitamin C.

According to WILD, the market is particularly grabbing the interest of athletes due to high levels of potassium and electrolytes, as well as addressing the needs of regular exercisers and consumers looking for new, natural, great-tasting beverages.