Consumers Want Antioxidant-Rich Foods, Beverages

ROCKVILLE, Md.From energy bars, fruit juices and RTD shakes to all sorts of healthy foods, antioxidants are featured in a diversity of consumer packaged goods and represent a mega-trend whereby the link between dietary supplements and actual diets is becoming ever stronger, according to new market data from Packaged Facts.

According to the Antioxidant Products in the U.S.:  Foods, Beverages, Supplements, and Personal Care" report, U.S. consumers not only approach foods and beverages from a nutritional supplementation perspective, but also have come to regard health and beauty care products as extensions of the foods they eat and the nutritional supplements they take. In fact, 29% of U.S. adults are seeking out high-antioxidant groceries, and 44% of women buy skincare or cosmetic products that promote their antioxidant content.

What has emerged is a continuum of nutrient-positioned products extending from whole foods to fortified/functional foods and nutritional supplements and to personal care products, cosmetics," said David Sprinkle, publisher of Packaged Facts.

Several drivers are fueling the market, including consumers living longer than ever before, the uncertain state of the healthcare system and of environmental protection, and increased demands for vitality in a highly competitive job market.