Cyvex Updates Antioxidant Wheel
August 13, 2008
IRVINE, Calif.—Cyvex Nutrition updated its Antioxidant Wheel, a novel, educational tool for marketing partners and R&D formulators that shows all of Cyvex’s antioxidant ingredients, health effects and applications. New ingredients added to the Antioxidant Wheel include BioVin Advanced, French Red Wine Extract with 5% Resveratrol, Pomegranate 40% Punicalagins, Q-Vida, Quebracho extract, and Alfapro, Alfalfa Juice Protein Concentrate.
“Our ingredient portfolio continues to grow with exciting, novel, science-based ingredients for dietary supplements, beverages and functional foods,” said Matt Phillips, president, Cyvex Nutrition. “We have more than 15 fruit- and vegetable-derived antioxidants, each with its own proprietary composition and indications for specific use. We wanted to create a quick and easy educational tool that was concise and easy to reference for industry R&D and marketing professionals.”
The wheel consists of two-sided middle wheels in between two smaller wheels. The middle wheel presents the antioxidant nutraceuticals in pie pieces. A cut-out pie-window on one side of the middle wheel presents the active components, recommended serving size and amount of active components per serving for each antioxidant; in the cut-out pie window on the opposite side, one can read a short description of the potential benefits of the antioxidant. All Cyvex signature ingredients are listed on the front smaller wheel. The back smaller wheel presents in concise form important information about plant antioxidants (e.g., sulforaphane, anthocyanins, polyphenols, ORAC and glucosinolates).
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