Fortitech Unveils New Logo, Website

SCHENECTADY, N.Y.Fortitech kicks off its celebration of its entry into its next quarter century of business with a new company logo and website that capture the companys entrepreneurial spirit and energy.

The new logo bears a strong resemblance to the companys previous logo but takes on a new, energetic look and feel. It was inspired by the solutions-based approach we provide in the way of fortification and more recently with our market-ready powdered solutions to the beverage market.

The company also will debut its new website in a few weeks that allows for easier navigation and provides customers with the ability to submit premix orders, research nutrient monographs, access free technical papers and pose questions to the formulation team. Visitors to site will have direct access to the Fortitalk blog. Beverage manufacturers also will be able to continue to utilize the companys all-in-one powdered beverage services, enabling them to request a market-ready powdered premix containing nutrients, flavors, colors, stabilizers and sweeteners.

Over the past 25 years, Fortitech has grown from a single production facility in Schenectady, N.Y. to building and operating offices and plants in multiple locations around the world," said President and CEO Walter S. Borisenok. None of this would have been possible without the entrepreneurial spirit of our very talented workforce and the support of our customers.  The future of fortification within the food, beverage and pharmaceutical industries is full of opportunity and we look forward to providing our customers with unparalleled service, product development and formulation expertise."