Fruit and Vegetable Juice Concentrates

June 10, 2010

1 Min Read
Supply Side Supplement Journal logo in a gray background | Supply Side Supplement Journal

BEDFORD PARK, Ill.Vegetable Juices Inc. helps bring garden freshness, flavor and nutrition to formulators with their new Advanced Concentration Technology® (ACT), which processes fruit and vegetable concentrates gently and naturally.

The right fruit or vegetable juice concentrate can increase vegetable servings in juices and provide the full vegetable RDA for both children and adults. ACT retains a greater percentage of the vitamins and minerals found naturally in fruits, to provide vibrant, clean flavor and aroma, preserve volatile top notes and antioxidant content. ACT can help create a product that multiplies the vegetable portion per serving by five without seeming heavy or unnatural.  It can help naturally sweeten and reduce sodium content as well.

Latest research shows that top consumer beverage trends in 2010 continue to focus on health and wellness, with an increased interest in lower sodium and a strong desire for convenience products.  In a blind taste test conducted by an independent research firm, consumers preferred the fresh, natural taste of VJIs ACT processed juices five-to-one over other competitively processed juices.

Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.

You May Also Like