Glanbia Named pTeroPure NA Distributor

IRVINE, Calif.Glanbia Nutritionals (NA) Inc. will serve as the primary distributor of ChromaDex Corp.'s pTeroPure in North America, according to a letter of intent signed by both companies. ChromaDex said this partnership should expand pTeroPure's presence in consumer products.

"With our upcoming human clinical data release and our various patents pending, in combination with Glanbia's strong distribution base, we are now very well-positioned to more rapidly accelerate our national expansion of pTeroPure," said William Spengler, president of ChromaDex.

Richard Hazel, CEO of Glanbia, added, "The new distribution agreement will allow us to utilize our extensive market experience and national sales resources towards promoting ChromaDex's innovative new product line and will benefit Glanbia Nutritionals by strengthening our position as a leader in the ingredients industry."

pTeroPure is a proprietary, nature-identical formulation of the antioxidant compound pterostilbene, which is found naturally in blueberries. Along with a number of other effects, pterostilbene has shown promise for supporting cardiovascular health, cognitive function and anti-aging. pTeroPure was named the Frost & Sullivan 2010 North American Most Promising Ingredient of the Year, and is the central ingredient in ChromaDex's recently launched BluScience line of dietary supplements.