Global Stevia Institute Debuts in June

CHICAGOPureCircle next month will launch the Global Stevia Institute, which will promote accurate, credible and consistent information and resources about stevia to health professionals, consumers and the food industry.

The Institutes executive director is Keith-Thomas Ayoob, EdD, RD, FADA, a practicing pediatric nutrition specialist with more than 25 years of experience. He is also an associate clinical professor of pediatrics at the Albert Einstein College of Medicine in the Bronx, N.Y., where he directs the Nutrition Clinic at the Rose F. Kennedy Children's Evaluation and Rehabilitation Center. Ayoob will lead a team of scientific advisers from around the world to better educate the greater public about stevia, how it can fit into todays diet and the current science behind the plant-based sweetener.

Dr. Ayoob is an ideal leader for the Global Stevia Institute, said Magomet Malsagov, CEO and Managing Director of PureCircle. He is an internationally known educator on nutrition issues. We trust that he will empower the Global Stevia Institute to reach people across the globe with science-based stevia education and how it applies to todays consumers as they strive for better health and wellness.