GoForLife Now Astavita

GoForLife Now Astavita

MOUNT LAUREL, N.J.GoForLifeLabs changed its corporate identity to Astavita, to mirror the brand name of itsnatural astaxanthin-based dietary supplements. Astavita is a subsidiary ofJapan-based Fuji Chemical Industry Co., a world leader in the production ofnatural astaxanthin; its other U.S. operations include FCI Health Science andBioReal Inc. As we introduce additional line extensions under the Astavitalabel, we will continue to focus our efforts on building brand equity, saidCharles DePrince, president of Astavita (www.astavita.com). Adopting one nameunifies our message to distributors, retailers and consumers.