IBR Receives F&S New Product Award

ISRAELIsrael Biotechnology Research Ltd. (IBR) has been awarded the New Product Innovation Leadership Award by Frost & Sullivan (F&S) for PhytoflORAL®, a colorless carotenoids for the nutricosmetics market.

According to IBR, the New Product Innovation Leadership Award recognizes the company's accomplishments in the carotenoids sector. This award represents the excellence and the best practices associated with PhytoflORAL® development. PhytoflORAL® is a natural dietary supplement that contains phytoene and phytofluene, the colorless carotenoids.

For the award, F&S evaluated innovative element of the product, leverage of leading-edge technologies in product, value added features and benefits, increased consumer return on investment (ROI), and customer acquisition and penetration potential.

According to F&S, IBR's colorless caroteniods PhytoflORAL® is a mark of true innovation and has the capability to replace traditional colored carotenoids. PhytoflORAL® offers measurable value and end-users that protect against UV-A and B rays and boosts sun protection, exhibits anti-aging property by quenching free radicals on skin and inhibiting collagenases synthesis, promotes skin lightening by inhibiting melanin production in the skin and anti-inflammatory properties.