Lifeline Hires Ogilvy for PR

Lifeline Hires Ogilvy for PR

DENVERLifeline TherapeuticsInc. hired Ogilvy Public Relations/Denver to execute a comprehensive brandbuilding public relations (PR) effort. Lifeline produces an array of dietarysupplements including antioxidants under the Protandim brand. Ogilvy PR willplay a pivotal role in establishing a whole new category of anti-aging productsdesigned to increase healthy life expectancy by co-regulating the bodysnatural antioxidant enzymes to fight oxidative stress, said Bill Driscoll,chief executive officer of Lifeline.