LycoRed Acquires Vitan, Strengthens Position in Carotenoids Market
July 26, 2012
BEER SHEVA, IsraelLycoRed has acquired Ukraine-based Vitan Ltd., a global producer of beta-carotene biomass, which is an essential raw material for production of beta-carotene-based products for various applications in food, food fortifications and dietary supplements. The acquisition will strengthen LycoReds leadership position in the global natural carotenoids market.
Founded in 2002, Vitan uses a unique, ecologically pure technology based on the use of an industrial microorganism, the blakeslea trispora fungus, which is a producer of natural carotenoids. The biomass is a GMO-free product.
"We are excited to add Vitan to the LycoRed family," said LycoRed CEO Morris Zelkha. Vitan will add value to LycoRed, providing us unique access to sourcing and improving our ability to compete in the natural carotenoids global marketplace."
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