Mars Launches Nutrition Business Unit 40424

Mars Launches Nutrition Business Unit

HACKETTSTOWN, N.J.The makersof M&Ms are getting into the nutrition business. Mars Inc. launched a new business unitMars Nutrition for Health &Well-Beingdesigned to develop and launch a line of foods, beverages and otherproducts in the health and nutrition arena.

Our units mission is to be a trusted partner in healthylifestyles, enabling consumers to look perform and feel their best every day,said Michael Mars, president of the new business unit. We will bring greattaste to products that are designed to provide real health benefits supported bysound nutrition science.

According to the company, it has already spent the last 15years working in partnership with leading academic institutions exploring thehealth benefits of cocoa and its flavanols. As such, the first product comingout of the new Mars Nutrition business is a chocolate snackCocoaVia(www.cocoavia.com). The snack bars include 100 mg of cocoa flavanols and 1.5 g ofphytosterols, and use an oat, soy and rice granola base. They are targeted fortheir heart health benefits, with the tagline Be Good To Your Heart Everyday.